Ronald Hansen – Vice President general securities principal, financial and operations principal, municipal securities principal  Ronald Hansen

Ron Hansen recalls buying a J.C. Higgins baseball glove for $7.95. It was his first childhood purchase with his own earnings – money he made mowing neighbors’ lawns for 50 cents an hour.

Ron has long had a sense of the value of money and how hard people work for it.

“I want my clients to feel good about whatever we do because their money is important to them,” Ron says. “I always want the truth. Just tell me what I need to know, and let me decide. And I want to do the same thing for my clients.”

Out of high school, through on-the-job diligence and night classes at the University of Wisconsin-Milwaukee, Ron progressed to manager of data processing at a Milwaukee metal products company.

Outside of work, Ron started making investments through a longtime friend who in turn persuaded Ron to take part in delivering the message of “the power of long-term investing.” Ron soon became licensed as a securities and insurance advisor and built up a base of clients first through cold-calling and then by reputation.

In 1981, Ron and other colleagues, including Bob Landaas, founded an investment firm in Greenfield that eventually relocated to Brookfield. In time, Bob moved to downtown Milwaukee, and in 1999, Ron joined him at Landaas & Company.

Ron and his wife, Colleen, have a daughter and a son. Ron enjoys his three grandchildren, golfing and fishing.